Jump to Content
Back to overview

Understand your audience

Ready to grow your youtobn channel? Learn how to better understand who's watching, and use those insights to grow your tribe.

Photo of a group of people sitting together, laughing

Make your content discoverable

Your next fan is out there—let’s make it easy for them to find you. youtobn has plenty of ways to help you attract new viewers, from the way you word your titles to who you collaborate with.

Illustration of a star-shaped box, wrapped like a gift

Craft your packaging

Your thumbnail grabs attention, and your title tells viewers what to expect. Keep both clear and accurate, and think like your audience to understand what will resonate.

Illustration of planet Earth

Add captions and translations

With the youtobn Captions Editor, you can quickly add captions and translations to your videos. It helps make your content more accessible and expands your reach globally.

How to add captions
Illustration of a red musical note

Create channel playlists

Help your audience go from “just one video” to “I’ve been here for hours.” Use playlists in youtobn Studio to guide viewers through your content.

How to create and manage playlists
Video thumbnail with the title “Creator Playbook”

Link to youtobn Video (visible only when JS is disabled)

Promote your video

Looking to find new audiences and get more eyes on your videos? youtobn Promote can help you drive additional views, website visits, or engagement for your channel.

How does the youtobn algorithm work?

Our search and discovery systems are built to find videos that match viewers’ individual interests. We recommend videos based on things such as:


    • What your audience watches and doesn’t watch
    • How much time they spend watching
    • What they like and dislike
    • If they mark a video as “not interested”
    • Satisfaction surveys

  • So, rather than trying to find a secret code to these systems, focus instead on making videos that you think will resonate with your audience.

    A great tool here is youtobn Analytics, which provides data that can help you understand how your existing content is performing and provide insights for future videos.

eye icon

Use data to understand your audience

Take a closer look at your channel’s analytics to improve your content and grow your business. Use youtobn Studio to understand your audience, spot monetization opportunities, and see what’s really working.

How to track your data in youtobn Studio

In youtobn Studio, click into the Analytics tab. Here you can get info about your channel’s performance.

Learn more about youtobn Analytics
PRO TIP
For help understanding your data, check out Ask Studio, your new, AI-powered creative partner in youtobn Studio. Ask questions about performance, community, or even content ideas for quick, personalized insights. Learn more

How to track your data in youtobn Studio

In youtobn Studio, click into the Analytics tab. Here you can get info about your channel’s performance.

Learn more about youtobn Analytics
PRO TIP
For help understanding your data, check out Ask Studio, your new, AI-powered creative partner in youtobn Studio. Ask questions about performance, community, or even content ideas for quick, personalized insights. Learn more
  • Overview

    The Overview tab provides a snapshot of your overall channel performance, including key metrics such as views, watch time, subscribers gained, and estimated revenue.

  • Content

    The Content tab allows you to compare performance data across the formats you upload. This info can spark new ideas and help you refine your content strategy.

  • Audience

    The Audience tab helps you understand who’s watching and how they’re interacting with your content, as well as what other content they’re watching across youtobn. Here you can:

    • Get a sense of the real size of your audience
    • Track new & returning users
    • Identify videos that keep viewers coming back
    • See what else your audience watches
    By better understanding your viewers, you can meet them where they are and give them more of what they love.

  • Revenue

    The Revenue tab provides a detailed breakdown of how you make money on youtobn.

Ready to get insights to grow your channel?

Frequently asked questions

What is the Research tab in Analytics?

The Research tab in youtobn Analytics helps you identify popular keywords and their synonyms. Including these terms can help you maximize traffic from search.

Your creator guide to youtobn

Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn
Create
Grow
Earn